Growth Strategies Case Study

Infosys' Growth Strategies

OR

Abstract:

Infosys Technologies (Infosys), one of the fastest growing companies in India is growing at an annual rate of over 40%. Infosys believes it has a strong and resilient business model, which has been successfully adapted to the changing market requirements over the years. Infosys has added services like independent software testing and enterprise applications to its offerings. It has also re-organised itself along verticals or industries compared to the geography-specific orientation it had conformed to earlier.

To maintain its scorching pace of growth Infosys has devised a new business model. It intends to build a super-efficient platform that could offer the entire range of software services, from consulting to business process outsourcing, and layer it over with new initiatives, such as the emphasis on business solutions, to ensure that the company does not fall into a commodity trap. "Scalability is the name of the game," points out N.R. Narayana Murthy, chairman and chief mentor.

Pedagogical Objectives:

• The case discusses Infosys’ earlier business model – the global delivery model, its growth strategy and its efforts to become a globally competitive company
• It discusses the growth of offshore software development, the challenges faced by such developers and their future
• The case also discusses Infosys’ ‘scalability model’.

Keywords : Infosys; Growth; Growth Strategies Case Study; Global Delivery Model; Competitive

Contents : 
The Global Delivery Model
Growth Strategy
Becoming ‘globally competitive’
Infosys’ Financials
Software Development Expenses
Infosys financials over the years